A special page for special equipment.

Website design for a company specializing in the distribution of equipment for the civilian and military industries.

Landing Page

Web Design

My role

Product Designer

Timeframe

2 weeks

Tools

XD, Photoshop

Deliverables

Hi-Fi Prototypes

The client is a strong player in the specialized keyboard industry.

FORCEPOL is a company established in 2015, with its main task being to deliver the latest products from around the world to Polish clients in the defense and civilian industries.

What were the

GOALS?

• Providing essential information about the products offered by Forcepol.
• Utilizing existing SEO and redirects.
• The consumer process should end with a generated lead.

A well-executed preparation process was crucial here.

What were the

CHALLENGES?

• Emphasizing the company's maturity along with a modern approach through the use of readable fonts and contrasting gradients.
• Optimizing UX for conversion.
• Adding subtle dynamics in the form of microanimations.

Balancing architecture, UX, and conversion optimization.

Preparation was primarily focused on balancing the implementation of a clear user path, ensuring that the website maintained its professional and modern aesthetic. Additionally, optimizing the website for conversion without compromising its functionality, as well as integrating SEO strategies and redirects effectively, required careful planning and execution to ensure that all elements worked harmoniously and met the client’s goals.

Solution - straightforwardness and simplicity.

The use of vibrant gradients effectively highlighted the company's modernity without compromising the professionalism of the industry. The visitor's journey is linear, culminating in the completion of the contact form.

What about the

DESIGN?

The client’s logo is built using a simple, sans-serif font that is intended to evoke modernity and align with the company’s offer, a concept that has been reflected on the landing page. The use of rounded corners emphasizes the friendliness of the company's proposal and is meant to spark positive emotions. In terms of colors, the logo’s red is complemented by purple, which serves as the complementary gradient shade.