Take a look at the modern website created for the optician's store.

Website design for a an optician's store in Bukowno.

Web Design

Full Website

My role

Product Designer

Timeframe

4 weeks

Tools

XD, Photoshop

Deliverables

Hi-Fi Prototypes

The optician that focuses on quality.

Vision Optyk in Bukowno was created out of the need to offer premium optical services to local residents, featuring frames from well-known brands and the highest quality lenses. To achieve this, the company combines the knowledge and experience of outstanding specialists in optometry and optics with a wide range of carefully selected eyeglass frames.

What were the

GOALS?

• Creating an online presence that confirms expert knowledge and years of experience.
• Designing a website that aligns with the company’s strategy and target audience.
• Enabling future scalability as the company expands its offer and business reach.

Designing an online presence aimed at high-end customers is not one of the easiest tasks.

What were the

CHALLENGES?

• Providing information about the company’s products and services in a way that aligns with its premium brand image.
• Implementing a blog to educate and share knowledge on optometry.
• Introducing an easy-to-use content management system (CMS).

Creating an image that reflects the company’s identity and values.

Aligning website design decisions with the customer's image is crucial to ensure consistency across all touchpoints. Every design element, from color schemes to typography, should reflect the company’s brand identity and values. This creates a cohesive experience that resonates with the target audience, builds trust, and strengthens the overall brand perception. By staying true to the customer's image, the website becomes a natural extension of their brand, reinforcing their message and positioning in the market.

Solution - delivering a clear message.

The decision was to create a bright and visually clean design with subtle contrasts, emphasizing clarity and professionalism. This approach aligns with the brand's premium image, ensuring an inviting and modern experience for users.

What about the

DESIGN?

The user at first sight is greeted by a hero section featuring an image that instantly shows a premium brand feel. The entire site is designed in a bright color palette, with black-and-white images complemented by subtle turquoise and red gradients, adding contrast and depth to the style. The fonts used in the headers are grotesque, perfectly harmonizing with the sans-serif typeface in the body text. The finishing touch is the use of outline text elements, which complete the overall layout.