Sit back in the elegance of a beautifully designed website for a furniture company.

Website design project for a company specializing in the production and sale of modern furniture.

Web Design

Full Website

My role

Product Designer

Timeframe

4 weeks

Tools

XD, Photoshop

Deliverables

Hi-Fi Prototypes

A combination of traditional craftsmanship with the latest technology.

Gdańska Fabryka Mebli is a manufacturer of custom furniture for modern interiors, specializing in creating unique products that stand out with timeless design and unconventional solutions.

What were the

GOALS?

• Communicating the product range aimed at both retail customers and distributors.
• Creating the image of a new brand that is modern and professional, designed to attract potential consumers.
• Planning the information architecture - presenting the full portfolio in a clear and non-overwhelming way.

How to create a website inspired by the style of furniture? 🤔

What were the

CHALLENGES?

• Presenting the company’s product range and services in the context of the current sales funnel.
• Maintaining a balance between content volume and page loading speed.
• Optimizing content for relevant keywords.

Aligning the image of the brand with the site design.

The main goal was to create a seamless experience for visitors. The design should reflect the brand's core values, which meant selecting appropriate color schemes, fonts, and imagery that mirror the aesthetics of the furniture, such as sleek lines for contemporary designs. The layout and overall style shall feel like a natural extension of the furniture itself, giving users a consistent and immersive experience that reflects the quality of the products.

Solution - play with the product.

The approach was to create a website that harmonizes with the style of the furniture created by the company. The focus is primarily on modern design, playing with color schemes, and textures.

What about the

DESIGN?

Client's product range is mainly targeted at premium customers, which was reflected in the design through the use of a sans-serif font with lots of spacing. The customer wanted to include as much details as possible on the homepage, so the information architecture was designed in such a way that visitors are guided through a clear path. It includes insights about the product range, the company’s values, completed projects, and mentions that the client has its own showroom. Since the company produces furniture to suit various preferences, the images were selected to match the multicolored palette of the website.