DATE
27/10/2024
Sit back in the elegance of a beautifully designed website for a furniture company.
Website design project for a company specializing in the production and sale of modern furniture.
Web Design
Full Website
My role
Timeframe
Tools
Deliverables
A combination of traditional craftsmanship with the latest technology.
Gdańska Fabryka Mebli is a manufacturer of custom furniture for modern interiors, specializing in creating unique products that stand out with timeless design and unconventional solutions.
What were the
GOALS?
• Communicating the product range aimed at both retail customers and distributors.
• Creating the image of a new brand that is modern and professional, designed to attract potential consumers.
• Planning the information architecture - presenting the full portfolio in a clear and non-overwhelming way.
Project background: statistics, trends, and key points.
What were the
FACTS?
• In 2024, the value of sold production in the Polish furniture industry amounted to 14,92 billion EUR.
• The annual growth rate (CAGR) for the furniture eCommerce market is anticipated to be 5.5% from 2025 to 2029.
• As of 2024, 47.7% of furniture retail sales in Poland are conducted online.
User Research
After conducting a market analysis, it turned out that the primary audience consisted of homeowners and interior designers rather than bulk buyers or contractors.
Requirements
The website had to clearly showcase the furniture and brand values while ensuring a smooth and engaging browsing experience.
Assumptions
The assumption was made that product presentations would be more effective than direct sales-driven tactics.
Prototypes
Wireframes were provided, clearly presenting the basic elements of the website as well as the potential user journey.
Analysis & Iteration
Based on the analysis, it was concluded that the best solution would be to include as much details, as well as create a clear user path.
How to create a website inspired by the style of furniture? 🤔
What were the
CHALLENGES?
• Presenting the company’s product range and services in the context of the current sales funnel.
• Maintaining a balance between content volume and page loading speed.
• Optimizing content for relevant keywords.
Aligning the image of the brand with the site design.
The main goal was to create a seamless experience for visitors. The design should reflect the brand's core values, which meant selecting appropriate color schemes, fonts, and imagery that mirror the aesthetics of the furniture, such as sleek lines for contemporary designs. The layout and overall style shall feel like a natural extension of the furniture itself, giving users a consistent and immersive experience that reflects the quality of the products.
Solution - play with the product.
The approach was to create a website that harmonizes with the style of the furniture created by the company. The focus is primarily on modern design, playing with color schemes, and textures.
What about the
DESIGN?
Client's product range is mainly targeted at premium customers, which was reflected in the design through the use of a sans-serif font with lots of spacing. The customer wanted to include as much details as possible on the homepage, so the information architecture was designed in such a way that visitors are guided through a clear path. It includes insights about the product range, the company’s values, completed projects, and mentions that the client has its own showroom. Since the company produces furniture to suit various preferences, the images were selected to match the multicolored palette of the website.
Reflecting craftsmanship in every pixel.
This project successfully blends modern design with the brand’s premium identity, creating a website that reflects both elegance and tradition.
