DATE
15/01/2025
Driving the future with an infotainment system design for an electric car company.
Infotainment system design concept for an electric vehicle manufacturer.
Infotainment
Concept
My role
Timeframe
Tools
Deliverables
Seamless connectivity meets sustainable mobility.
Izera is a Polish electric vehicle brand created as part of Poland's effort to enter the global EV market and promote sustainable transportation. The brand was introduced in 2020 by ElectroMobility Poland.
What were the
• Delivering an intuitive interface that enhances the driving experience.
• Creating an infotainment system that embodies Izera’s modern brand image.
• Offering dynamic features that keep drivers and passengers entertained.
Navigating the design challenges.
What were the
• Creating a user-friendly yet advanced system.
• Designing within the limitations of current EV hardware.
• Integrating various devices and apps effectively.
Harmonizing the image of the brand with the design.
Designing an infotainment system for Izera’s electric vehicles involves more than just creating a functional interface. It requires an understanding of the brand’s vision to combine innovation with simplicity while prioritizing a user-friendly experience. Balancing these aspects ensures that the infotainment system not only meets driver needs but also enhances the overall driving experience.
Solution - keep it basic.
The tactic was to create an interface where the left side (driver's side) is dedicated to the main menu, while the lower part is reserved for basic functionalities that should be easily accessible without the need to search for them in settings.
What about the
The decision was to create a dark interface to enhance contrast and make everything easily accessible while driving. As a contrasting element, it was decided to display the temperature information for each climate zone in a gradient, which is part of the brand's visual identity. The developed navigation takes Miller's number into account by introducing a user-friendly element, where drivers and passengers can access most of the functionalities from the main level of 7 tabs. Additionally, the goal was to design the infotainment system in a way that feels familiar to users, which is why, for example, the information architecture resembles that of smartphones.
Where innovation meets the road.
This case reveals the design of a forward-thinking infotainment system that blends style, simplicity, and sustainability for a next-level electric driving experience.
